Established in 2010 by a group of friends working in the field of professional film and video production, |Absolute Value| was designed as an outlet to collaboratively present our unified creative vision. Placing a strong emphasis on storytelling, we produce quality narrative films, documentaries, live events, and everything in between.
Why the name |Absolute Value|:
The name represents three things:
- Total value with the end result of the product.
- The biggest bang for your buck.
- The point of entertainment is to draw a reaction out of the audience.
In making the audience participate, whether they respond with cheers or boos, we aim to illicit a strong emotional response. |Absolute Value| means gauging the strength of the response, not simply the polarity of the reaction.